Praise for The Power of Potential
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There is no labor shortage, just broken hiring systems.
How to design a business that develops great talent, not the other way around.
How to develop leaders who have "permission to care."
Your most difficult employees are your best partners in building a workplace that works for everyone.
How to make every employee feel safe
How to use accountability as a tool for growth
How to design purpose into everything you do
How to create an experience customers love (and talk about)
Transform Your Business
Never stress about finding talent again
Build a brand that matters to your customers
Create a frictionless experience for your employees and your customers
Build a system that develops talent from within
Discover how supporting employment for people with autism unlocked new ways of running a business—and revealed transformative lessons for all of us.
Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, they wanted to create employment opportunities for workers with autism. Like 1 in 54 Americans, Tom’s brother Andrew has autism, and he was facing lifelong unemployment. So the family set out on a mission to provide professional opportunities for people like Andrew, starting with one car wash. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.
The Power of Potential tells the inspiring, surprising reason why: The wash’s excellence isn’t in spite of their unusual workforce, but because of it. Thanks to their neurodivergent staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses, including:
By spotting and correcting these hidden problems, any business—with any kind of workers—can achieve unexpected wins and leave average behind. At Rising Tide, solving these problems resulted in four unexpected wins that added up to a culture of excellence:
About the Author
Design a business that works better for everyone
By Thomas D'Eri
Rising Tide Car Wash © 2020