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    • HOME
    • ABOUT 
      • OUR STORY
      • RISING TIDE U
      • OUR BOOK
    • SERVICES 
      • WASH OPTIONS - HRS
      • UNLIMITED CLUB
      • MANAGE MEMBERSHIP
      • FAQs
    • CAREERS 
      • OVERVIEW
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      • LEARN TO LEAD PROGRAM
      • OMLD Program
    • CONTACT US
    Buy our book!
    • HOME
    • ABOUT 
      • OUR STORY
      • RISING TIDE U
      • OUR BOOK
    • SERVICES 
      • WASH OPTIONS - HRS
      • UNLIMITED CLUB
      • MANAGE MEMBERSHIP
      • FAQs
    • CAREERS 
      • OVERVIEW
      • ASSOCIATE ROLES
      • LEARN TO LEAD PROGRAM
      • OMLD Program
    • CONTACT US
    • …  
      • HOME
      • ABOUT 
        • OUR STORY
        • RISING TIDE U
        • OUR BOOK
      • SERVICES 
        • WASH OPTIONS - HRS
        • UNLIMITED CLUB
        • MANAGE MEMBERSHIP
        • FAQs
      • CAREERS 
        • OVERVIEW
        • ASSOCIATE ROLES
        • LEARN TO LEAD PROGRAM
        • OMLD Program
      • CONTACT US
      Buy our book!
      • Order the Book Today!

      • Praise for The Power of Potential

      • Watch the Trailer

      • What You'll Learn

        1

        There is no labor shortage, just broken hiring systems.

        2

        How to design a business that develops great talent, not the other way around.

        3

        How to develop leaders who have "permission to care."

        4

        Your most difficult employees are your best partners in building a workplace that works for everyone.

        5

        How to make every employee feel safe

        6

        How to use accountability as a tool for growth

        7

        How to design purpose into everything you do

        8

        How to create an experience customers love (and talk about)

      • Transform Your Business

        Never stress about finding talent again

        Build a brand that matters to your customers

        Create a frictionless experience for your employees and your customers

        Build a system that develops talent from within

      • About the Book

         

        Discover how supporting employment for people with autism unlocked new ways of running a business—and revealed transformative lessons for all of us.

         

        Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, they wanted to create employment opportunities for workers with autism. Like 1 in 54 Americans, Tom’s brother Andrew has autism, and he was facing lifelong unemployment. So the family set out on a mission to provide professional opportunities for people like Andrew, starting with one car wash. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

         

        The Power of Potential tells the inspiring, surprising reason why: The wash’s excellence isn’t in spite of their unusual workforce, but because of it. Thanks to their neurodivergent staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses, including:

        • You hire based on interviews
        • You think great talent is the secret to a great business
        • Your managers are “good enough”
        • You fire your worst employees

        By spotting and correcting these hidden problems, any business—with any kind of workers—can achieve unexpected wins and leave average behind. At Rising Tide, solving these problems resulted in four unexpected wins that added up to a culture of excellence:

        • Every employee felt safe
        • Accountability became a tool for growth
        • Everyone’s work gave them a sense of purpose
        • Customers loved their experience
         
      • About the Author

        Tom D’Eri has dedicated his career to unleashing human potential by creating organizational systems and culture that empower people to grow. Tom is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful car wash business.

         

        Tom is also the co-founder of Rising Tide U, an organization dedicated to teaching others how to harness the autism advantage. In partnership with University of Miami and the Taft Foundation, Tom created The Autism Advantage, the first step-by-step online course that’s designed to help parents learn how to build sustainable social enterprises that employ their loved ones with autism. As of September 2022, Tom’s students have created over 195 jobs for people with autism in 24 businesses.

         

        Tom is a Forbes 30 Under 30 social entrepreneur and the forthcoming author of The Power of Potential: How a Non-Traditional Workforce Can Lead You to Run Your Business Better.

         

        Tom deeply believes that all people have the potential to contribute to society and that businesses can improve their market position by committing themselves to unleashing this potential.Tom currently resides in Fort Lauderdale, Fl. In his spare time he enjoys traveling, reading, martial arts and scuba diving.

      • Design a business that works better for everyone

        By Thomas D'Eri

        Order the book

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