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Praise for The Power of Potential
Watch the Trailer
What You'll Learn
1There is no labor shortage, just broken hiring systems.
2How to design a business that develops great talent, not the other way around.
3How to develop leaders who have "permission to care."
4Your most difficult employees are your best partners in building a workplace that works for everyone.
5How to make every employee feel safe
6How to use accountability as a tool for growth
7How to design purpose into everything you do
8How to create an experience customers love (and talk about)
Transform Your Business
Never stress about finding talent again
In a time when our competitors are shutting down their interior cleaning departments and businesses everywhere are struggling to find quality employees we have a waitlist of candidates we may never exhaust.
Build a brand that matters to your customers
People want to feel like they are part of something bigger than themselves. Brands that can deliver this type of experience set themselves apart from the competition. This book will show you that it is a lot easier than you think to build a belonging brand that customers love.
Create a frictionless experience for your employees and your customers
Your employees want to do their best but if there are too many obstacles in their way they will stop trying. This book will show you how to find and remove those obstacles, fast. By removing the obstacles that get in the way of your employees doing their best work, you will also drastically improve your customer experience.
Build a system that develops talent from within
Instead of constantly having to search for talent from outside your organization, this book will teach you how to develop exceptional leaders and build functional skills among your current team.
Transform Your Business
Never stress about finding talent again
Build a brand that matters to your customers
Create a frictionless experience for your employees and your customers
Build a system that develops talent from within
Special Offer For Early Orders ($495 value)
Learn how to build an autism-focused enterprise. Free with pre-order! ($495 value)
Buy the book and forward your receipt to book@risingtidecarwash.com to receive this offer.
About the Book
Discover how supporting employment for people with autism unlocked new ways of running a business—and revealed transformative lessons for all of us.
Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, they wanted to create employment opportunities for workers with autism. Like 1 in 54 Americans, Tom’s brother Andrew has autism, and he was facing lifelong unemployment. So the family set out on a mission to provide professional opportunities for people like Andrew, starting with one car wash. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.
The Power of Potential tells the inspiring, surprising reason why: The wash’s excellence isn’t in spite of their unusual workforce, but because of it. Thanks to their neurodivergent staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses, including:
- You hire based on interviews
- You think great talent is the secret to a great business
- Your managers are “good enough”
- You fire your worst employees
By spotting and correcting these hidden problems, any business—with any kind of workers—can achieve unexpected wins and leave average behind. At Rising Tide, solving these problems resulted in four unexpected wins that added up to a culture of excellence:
- Every employee felt safe
- Accountability became a tool for growth
- Everyone’s work gave them a sense of purpose
- Customers loved their experience
About the Author
Tom D’Eri has dedicated his career to unleashing human potential by creating organizational systems and culture that empower people to grow. Tom is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful car wash business.
Tom is also the co-founder of Rising Tide U, an organization dedicated to teaching others how to harness the autism advantage. In partnership with University of Miami and the Taft Foundation, Tom created The Autism Advantage, the first step-by-step online course that’s designed to help parents learn how to build sustainable social enterprises that employ their loved ones with autism. As of September 2022, Tom’s students have created over 195 jobs for people with autism in 24 businesses.
Tom is a Forbes 30 Under 30 social entrepreneur and the forthcoming author of The Power of Potential: How a Non-Traditional Workforce Can Lead You to Run Your Business Better.
Tom deeply believes that all people have the potential to contribute to society and that businesses can improve their market position by committing themselves to unleashing this potential.Tom currently resides in Fort Lauderdale, Fl. In his spare time he enjoys traveling, reading, martial arts and scuba diving.
Design a business that works better for everyone
By Thomas D'Eri
Rising Tide Car Wash © 2020